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About Liberty Assurance Group, Inc.

Character and Purpose

Liberty Assurance Group is an independent insurance and financial services agency. We serve independent agents and their clients by offering a wide and trusted assortment of life, health, and annuity products. Headquartered in Yazoo City, Mississippi, we are steadily expanding our market area.

The name of our agency is designed to convey a message that we believe in:

  • Liberty means freedom and morality, linked together as a single principle.
  • Assurance means confidence in God's protection of morally correct people.
  • Group means people with a common interest and purpose.

More specifically, the owners and staff of Liberty Assurance Group believe that if we conduct business in a morally correct manner, we can be free to achieve our full potential under God's protection.

Furthermore, we hope that our actions will inspire other Americans to embrace the principles of freedom and morality, confidently trusting in God for protection. Only in a free and moral society under God's protecting power can a company or a people prosper and reach their full potential.

At Liberty Assurance Group, we are confident that God will bless the American people as long as we adhere to His word in every area of life, both public and private. In the not too distant past, the people of America enjoyed unprecedented greatness because, as Alexis deToqueville said, "America is great because America is good, and if America ever ceases to be good, America will cease to be great." (See below for the full quote and source.)

Corporate Responsibility

Many companies boast about their corporate responsibility, community service, and charitable acts. Liberty Assurance Group strives to obey the word of God in all that we do. A company cannot aim higher than that!

According to the Bible, acts of service and charity should not be used as a type of advertisement, (Matt. 6: 1-6 and 23:1-6). Inquiries into our business practices should be directed to our neighbors in the Jackson and Yazoo City, Mississippi area, where our operations center is located. Inquiries into acts of service and charity by individuals associated with us should be directed to the neighbors of those individuals. We trust that your inquiries will lead you to a good report. Please let us know if you receive an unfavorable report.

The "Liberty Verses"

"I will walk at liberty: for I seek thy precepts. (Psalm 119:45)

"Now the Lord is that Spirit: and where the Spirit of the Lord is, there is liberty." (2 Colossians 3:17)

"Stand fast therefore in the liberty wherewith Christ hath made us free, and be not entangled again with the yoke of bondage." (Galatians 5:1)

"For, brethren, ye have been called unto liberty; only use not liberty for an occasion to the flesh, but by love serve one another." (Galatians 5:13)

"But whoso looketh into the prefect law of liberty, and continueth therein, he being not a forgetful hearer, but a doer of the work, this man shall be blessed in his deed." (James 1:25)

"So speak ye, and so do, as they that shall be judged by the law of liberty." (James 2:12)

"As free, and not using your liberty for a cloak of maliciousness, but as the servants of God." (1 Peter 2:18)


Alexis de Toqueville Quote

In the United States the influence of religion is not confined to the manners, but it extends to the intelligence of the people...

Christianity, therefore reigns without obstacle, by universal consent; the consequence is , as I have observed, that every principle of the moral world is fixed and determinate...

I sought for the key to the greatness and genius of America in her harbors...; in her fertile fields and boundless forests; in her rich mines and vast world commerce; in her public school system and institutions of learning. I sought for it in her democratic Congress and in her matchless Constitution.

Not until I went into the churches of America and heard her pulpits flame with righteousness did I understand the secret of her genius and power.

America is great because America is good, and if America everf ceases to be good, American will cease to be great. (1)


1 - Federer, William J., America's God and Country Encyclopedia of Quotations. Coppell, Texas: FAME Publishing, 800-404-FAME, 1994, p. 205.